GameStop launches $55 billion offer to acquire eBay, sparking surprise move in e-commerce power struggle
GameStop has proposed to acquire eBay for $55.5 billion, a strategy that would grant the video game retailer dominance over a long-established online marketplace where users can purchase and vend collectibles, apparel, and various other goods.
Under the takeover proposal, GameStop said on Sunday it is offering $125 per share for eBay in cash and stock. The video game company, based in Grapevine, Texas, already has a 5% stake in eBay.
GameStop CEO Ryan Cohen said in a letter to eBay’s chairman of the board that it has received a commitment from TD Securities to contribute $20 billion to help fund the deal.
eBay said on Monday that it will "carefully review and consider the unsolicited proposal to determine the course of action that it believes is in the best interests of the company and all eBay shareholders."
The Wall Street Journal, which first reported GameStop’s offer for eBay, said Cohen is prepared to launch a hostile bid if eBay rejects the deal. EBay could be a "legit competitor to Amazon," Cohen said in his comments to the Journal.
"EBay should be worth — and will be worth — a lot more money," he told the paper. "I’m thinking about turning eBay into something worth hundreds of billions of dollars."
GameStop appointed Cohen as CEO in 2023 in an effort to overhaul its ailing retail business, which was losing market share and facing stiff competition from online game sellers. Before taking the role, Cohen, a billionaire who founded pet food company Chewy, was GameStop’s largest individual investor.
GameStop has a market capitalization of nearly $12 billion and is far smaller than eBay, which is valued at around $49 billion. The video game company generated buzz in 2021 after retail investors, mobilizing on Reddit, started snatching up GameStop shares, driving it up more than 2,000%. The campaign also drove up shares in other so-called "meme stocks."
GameStop shares fell in early trading on Monday, dropping 2% to $26. EBay’s stock rose 5% to $109.72.
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